Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?... Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, Wright Brothers and Martin Luther King have one thing in common: they Started With Why.
With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness. 
This book is for anyone who wants to inspire others, or to be inspired.