From selling chawanprash on a bicycle and teaching yoga to small groups of people in the late 1990s, today Baba Ramdev is a media mogul who can shake governments.He sits at the top of a multi-billion-dollar consumer goods empire that sells everything from swadeshi jeans to ghee, and has taken the yoga revolution down to small-townIndia. This is his extraordinary story as youve never read it before. Based on interviews with the leading players in Baba Ramdev's life, this book reveals how Patanjali works and secret of it's success.